Instant. Everywhere. “Speed has always been a cornerstone of Google Search"
It is a great way to reduce your bounce rate. With the help of AMP, you may also get more traffic than you used to have before.
For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
AMP generates an alternate version of your site or content to hit the necessary specifications that makes it load quickly on mobiles.
An ever-growing number of platforms and vendors support AMP, either by providing an AMP component, or by offering advanced integration with AMP pages within their platforms.
The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem.
For one publisher, CTRs were 600% greater after the implementation of AMP, while the average increase for publishers in the test was 220%. CPMs also grew 133% on average, with one client seeing 5X greater returns.
HELPS THE WASHINGTON POST INCREASE RETURNING USERS FROM MOBILE SEARCH BY 23
AFTER A DEEP DIVE OF ANALYSIS OF RESULTS IN JULY, WIRED FOUND AMP TO HAVE A POSITIVE IMPACT ON KEY METRICS. AVERAGE CLICK THROUGH RATES
AMP IS A WAY TO BUILD WEB PAGES FOR STATIC CONTENT THAT RENDER FAST.
Designed & Developed By : binary logic